The first ad is for Dex, the second two are for TransWest books.
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These are the Yellow Pages ads I designed for my photography business.
In July 2005 I decided to advertise my photography business in the Yellow Pages. As part of their standard service, I was shown a proof
of an ad created by the publisher. I was very dissatisfied with the ad that the Yellow Pages graphics department came up with. Since I was
making a significant investment, (Yellow Pages ads are NOT cheap!), something better was called for. I took the time to learn how to craft
an effective Yellow Pages ad. After many hours of work and revisions, I came up with something I'm happy with.
It is now nearly the end of August as I write this. The first Yellow Pages book with my ad should start delivery soon. I've also
just created my second and third Yellow Pages ads for different books that should be delivered in December. Maybe the salesman was just
buttering me up, but he seemed very impressed with my work. Since I am happy with my results, I've decided to offer Yellow Pages ad
design service. I think my fresh perspective, artistic eye, and knowledge of typography will allow me to create an ad for you that stands
out and generates more calls than the free ad you normally get.
Yellow Pages ad design includes:
- 1 hour consultation
Before working on your ad, I want to find out a bit about your business. Who are your customers, what do they need, what makes you
better than your competitors.
- 2 hours research on your competitors
What is missing from their ads that you can capitalize on? Who do you want to go head to head with?
- Up to 2 hours of Photography and/or Photoshop work
Strong images are key to a strong ad. There is always a temptation to use stock photography, but I firmly believe that most people can
recognize generic images, and will react negatively. An image that is obviously not generic, and is strongly tied to your company, will
give you much more credibility. In addition to full perpetual rights for Yellow Pages use, one year full commercial use rights of the
photographs in other media is included.
- 2 designs
I'll come up with rough drafts of 2 designs for you to pick from (or pick the best from each).
- Up to 3 revision cycles
Once you have picked the general design that you like, we will go through up to 3 cycles of revisions to get the exact ad that you want.
- CD with original file
You get the full, editable original digital file.
I am not currently offering this service
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